Marketing & Brand Strategist

Job description:

ABOUT US

• Missing Pieces Support Group is a nonprofit organization founded by women who have personally experienced the heartbreak of pregnancy loss—from first-term miscarriages to stillbirths. Our mission is to uplift underserved communities through advocacy, education, and resource connection. We understand the emotional and physical toll of such loss and are committed to helping others navigate their grief.

Our mission is to bring awareness to pregnancy loss and offer support to grieving families by:

• Providing informational resources,
• Forming a mindful community that bridges the gap between similar support services
• Providing a platform that gives families the opportunity to share their stories online.

We are seeking a passionate and strategic team player to join our team in a volunteer capacity. This is an exciting opportunity for an individual with experience in marketing, brand strategy, and social media management who wants to make a meaningful impact in the nonprofit sector. This is an unpaid/volunteer opportunity for anyone interested in donating their time to our non-profit, not a paid position.

PRIMARY PURPOSE

• The Marketing & Brand Strategist serves as the bridge between programmatic goals and creative execution—ensuring that all public-facing materials align with our brand, tone, and strategy. This role is responsible for developing and guiding compelling, purpose-driven content across platforms, while maintaining visual and messaging consistency in collaboration with our graphic designer. This person brings together strategy, storytelling, and design guidance to ensure that our flyers, decks, event materials, and digital communications resonate with the right audience and drive meaningful engagement.

QUALIFICATIONS

• Proven experience in marketing, branding, communications, or a related field (nonprofit experience preferred but not required)
• Strong copywriting and storytelling skills with the ability to tailor content for diverse audiences and platforms
• Familiarity with brand strategy, visual identity systems, and cross-platform messaging consistency
• Demonstrated ability to collaborate with designers, program leads, and fundraising/development teams
• Experience with project management, including managing timelines, approvals, and multiple stakeholders
• Proficiency in digital tools such as Canva, Adobe Creative Suite, Google Workspace, or project management platforms (e.g., Trello, Asana)
• A strong sense of empathy and cultural sensitivity when working with topics like pregnancy loss and grief
• Excellent organizational and communication skills, both written and verbal
• Ability to work independently and meet deadlines with minimal supervision
• Passion for the mission of Missing Pieces Support Group and a commitment to using marketing for social impact

MAJOR RESPONSIBILITIES/DUTIES

Content & Copy Strategy

• Develop and refine copy for various materials based on audience and call to action (e.g., donors, partners, families, sponsors, volunteers).
• Adapt messaging tone and language across platforms and materials (social, print, web, presentation decks, email).
• Collaborate with internal teams to translate goals into clear, actionable messaging.

Brand Oversight

• Maintain and refine the organization’s branding kit (fonts, colors, logos, voice/tone) based on the existing UX/UI design system.
• Serve as point person for design consistency, approving collateral before distribution.
• Work closely with the graphics team to ensure that visuals reflect strategic messaging and brand identity.

Cross-Team Collaboration

• Support the Events Team in creating promotional materials, signage, and social content.
• Assist the Development Team with donor-facing decks, corporate sponsorship packets, and fundraising campaigns.
• Partner with Executive Leadership on branded presentations and communications.
• Coordinate with Programs team to develop mission-centered, supportive materials for participants and care package content when needed.
• Collaborate with social media or email marketing to ensure the messaging, tone, and visuals align with the brand

Project Management & Creative Direction

• Manage timelines and review processes for branded content production.
• Facilitate feedback loops between internal teams and graphic designers.
• Maintain organized systems for storing and repurposing branded materials and templates

TIME COMMITMENT

• Volunteer role with flexible hours (estimated 4–6 hours per week)
• Remote option available, preference would be in person in Houston/Dallas
• Ideal for individuals seeking experience in nonprofit development, fundraising operations, or admin support

BENEFITS OF VOLUNTEERING

• Gain valuable nonprofit experience
• Expand your professional network
• Receive a letter of recommendation
• Be part of a mission-driven, inclusive team

Job Type: Volunteer

Benefits:

• Flexible schedule

Schedule:

• Choose your own hours

Experience:

• marketing: 1 year (Required)
• branding/ brand strategy: 1 year (Required)
• project management: 1 year (Preferred)