Marketing Strategist

About Wekume (www.wekume.org)

Wekume-meaning "Protect Yourself" in Luganda-is a dynamic, volunteer-powered startup revolutionizing reproductive health for Uganda’s university students. Through our innovative mobile app, we break down barriers of stigma and limited access by offering essential services and information right at students’ fingertips. Key features like SafeChat for anonymous consultations, QuickTest diagnostics, a student-focused marketplace, and other empowering resources enable youth to make confident, informed health decisions.

As a fast-growing initiative, Wekume thrives on the energy of passionate, self-driven volunteers. All roles are remote and volunteer-based, giving you the chance to shape a transformative movement that’s changing lives across Uganda.

Key Benefits of Volunteering with Wekume:

• Gain hands-on experience in a fast-paced, mission-driven startup transforming reproductive health education in Uganda.
• Make meaningful impact by helping to overcome stigma and improve access to vital health resources for university students and youth.
• Sharpen your communication, collaboration, and digital outreach skills while contributing to a cutting-edge health tech platform.
• Gain valuable experience in nonprofit marketing, digital fundraising, and web design.
• Build your portfolio with a meaningful project.
• Flexible, remote volunteering opportunity.

Position Overview

We are seeking a strategic and creative Marketing Strategist to lead the development and execution of Wekume’s marketing initiatives. This role will play a key part in increasing brand awareness, driving user engagement, and supporting fundraising and growth efforts.

You will work closely with the communications and operations teams to design campaigns that resonate with our audience and amplify our mission.

Key Responsibilities

Marketing Strategy & Planning

• Lead the development and implementation of Wekume’s marketing strategy aligned with organisational goals
• Identify target audiences and define clear positioning and messaging
• Develop campaign plans to drive awareness, engagement, and user acquisition

Campaign Management

• Plan, execute, and optimise marketing campaigns across digital channels
• Collaborate with the communications team to deliver cohesive and impactful campaigns
• Support fundraising and awareness initiatives through targeted marketing efforts

Brand & Growth

• Strengthen Wekume’s brand identity and ensure consistency across all channels
• Identify opportunities to expand reach and grow Wekume’s user base
• Monitor trends and recommend innovative approaches to increase visibility

Performance & Insights

• Track, analyse, and report on campaign performance and key marketing metrics
• Use insights to refine strategies and improve effectiveness
• Provide data-driven recommendations to support decision-making

Collaboration & Stakeholder Engagement

• Work closely with cross-functional teams including communications, product, and partnerships
• Support alignment of marketing efforts with organisational priorities
• Contribute to a collaborative and impact-driven team culture

Person Specification

Essential

• Experience in marketing, digital marketing, or brand strategy (non-profit or social impact experience is a plus)
• Strong understanding of digital marketing channels (social media, email, content, etc.)
• Ability to develop and execute strategic marketing plans
• Analytical mindset with experience using data to inform decisions
• Excellent communication and organisational skills

Desirable

• Experience in growth marketing or user acquisition strategies
• Familiarity with marketing tools (e.g. Google Analytics, social media insights, email platforms)
• Experience working with start-ups or volunteer teams
• Passion for public health, youth empowerment, or social impact

Key Skills & Attributes

• Strategic and creative thinker
• Proactive and self-motivated
• Collaborative and adaptable
• Results-driven with strong attention to detail
• Passionate about Wekume’s mission and impact