Nonprofit
Google Ads Specialist (Campaign Execution, Optimization & Performance Management)
Details
Description
Google Ads Specialist (Campaign Execution, Optimization & Performance Management)
The Donovan’s Venom (501c3 Nonprofit)
Department: Marketing
Location: Remote
Position Type: Volunteer Role
Reports To: Google Ads Manager / Director of Marketing
Position Overview
The Google Ads Specialist is responsible for the hands-on execution, management, and optimization of Google Ads campaigns across the organization.
This role focuses on implementing campaigns, managing performance, and continuously improving results through data-driven optimization.
Operating at the intersection of campaign execution, analytics, and performance improvement, this role is critical to driving traffic, engagement, and conversions through paid media.
Key Responsibilities
- Campaign Setup & Execution
- Build and launch Google Ads campaigns, including:
- Search campaigns
- Display campaigns
- YouTube/video campaigns (as applicable)
- Configure:
- Keywords
- Targeting
- Bidding strategies
- Campaign Management
- Monitor and manage active campaigns
- Ensure campaigns are running effectively
- Maintain alignment with campaign goals
- Performance Optimization
- Analyze campaign performance
- Optimize for:
- Click-through rate (CTR)
- Conversions
- Cost efficiency
- Continuously improve results
- Keyword Research & Targeting
- Conduct keyword research
- Identify high-performing opportunities
- Refine targeting strategies
- Ad Copy Development & Testing
- Create and test ad variations
- Optimize messaging for performance
- Align copy with brand and campaign goals
- Conversion Tracking
- Support setup and monitoring of conversion tracking
- Ensure accurate measurement of results
- Optimize campaigns based on conversion data
- Analytics & Reporting
- Track and analyze campaign data
- Provide updates on:
- Performance
- Insights
- Support reporting processes
- Budget Utilization
- Monitor campaign budgets
- Optimize spend for maximum impact
- Support efficient use of ad grants or funds
- Cross-Functional Collaboration
- Work with:
- Marketing team (campaign messaging)
- Programs (initiative alignment)
- Ensure cohesive campaign execution
- Compliance & Best Practices
- Ensure campaigns follow Google Ads policies
- Maintain account health
- Documentation & Process Support
- Maintain documentation for:
- Campaign structures
- Optimization strategies
- Support consistent workflows
- Continuous Improvement
- Test new strategies and approaches
- Stay current with Google Ads updates
- Improve campaign performance over time
Volunteer Commitment Expectations
- Estimated Commitment: 10-15 hours per week
- Flexible schedule
- Participation in marketing and campaign meetings required
- Fully remote
Minimum Qualifications
- 1–3 years of experience with:
- Google Ads
- Paid media campaign execution
- Understanding of:
- Campaign structure
- Keywords and targeting
- Basic performance metrics
Preferred Qualifications
- Experience with:
- Google Ad Grants (nonprofit preferred)
- Google Analytics
- Experience in nonprofit or mission-driven organizations
- Experience in remote teams
Core Competencies
Campaign Execution
- Builds and manages campaigns
- Ensures proper setup and implementation
Data Analysis & Optimization
- Uses data to improve performance
- Applies testing and iteration
Attention to Detail
- Ensures accuracy in campaign setup
- Monitors performance consistently
Performance Focus
- Tracks metrics and outcomes
- Optimizes campaigns for results
Communication
- Coordinates with marketing teams
- Provides clear updates
Problem Solving
- Identifies performance issues
- Adjusts campaigns to improve results
Work Environment
- Fully remote
- Fast-paced, performance-driven marketing environment
- Collaborative across marketing and program teams
Important Disclaimer
This is a volunteer position and does not constitute employment.
We are onboarding individuals who are ready to contribute immediately.
Please only apply if you are prepared to begin within the next 14 days.
Location
Associated Location
Please fill out this form
Thank you for your interest in joining The Donovan’s Venom.
To be considered for this role, please ensure your application includes:
- A current resume
- Responses to all application questions (thoughtful and complete)
- A brief overview of your strategic experience and areas of impact
We encourage applicants to be intentional and specific in their responses, as this role requires a high level of strategic thinking and active contribution.
Important Considerations:
- This is a volunteer executive leadership role requiring consistent engagement
- Applicants must be able to begin within 14 days
- Incomplete or low-effort applications will not be considered
We are seeking individuals who are ready to contribute, build, and lead in real time.
