SEO Specialist

Readeezy Literacy is seeking a motivated Volunteer SEO Specialist to help staff in improving Readeezy's online presence. If you're passionate about helping nonprofits increase their visibility, selling books, boosting literacy rates, and supporting special education students, we'd love to meet you!

Who we are

Readeezy Literacy is a 501(c)3 non-profit organization that has created a digital library specifically designed for struggling teen and older readers to improve their literacy outcomes as well as social and emotional growth. Our books include the following features: age-respectful storylines at an accessible reading level; illustrations throughout; checks for understanding using gaming as stealth assessment; critical thinking/problem-solving questions; assessment of non-academic learning (e.g., relationships, empathy, identity).

About our Readers

Readeezy’s target audience consists of struggling, disabled older readers; therefore, we focus on publishing high-interest, low-reading-level stories that have illustrations on every page. These types of stories are engaging for their age group and can be easily read and understood by them. Unfortunately, a lot of books that are accessible to struggling readers are tailored towards elementary students. Older students are not interested in the juvenile content of these books, which leads to them refusing to read, which leads to them continuing to struggle. Our vision is to create a digital library that will help them enjoy the activity of reading again.

Readeezy stories are 3500-4000 word stories written at a 3rd or 4th grade level with 5-6 chapters.

Read a sample of our books at readeezy.com

Qualifications

• Currently majoring in or have a Bachelor's degree in Marketing, Communications, Journalism, or related field
• Experience in conversion optimization techniques and web analytics principles
• Strong understanding of SEO best practices, search engine algorithms and technical SEO factors
• A personal interest in literacy, special education, publishing, and/or EdTech
• Detail-oriented, self-starter and excellent time management and organizational skills
• A team player with excellent communication skills
• Able to commit 5-10 hours per week

What to Expect

• Research and develop SEO strategies to drive organic traffic, engagement and discoverability
• Conduct keyword research and competitor analysis to identify high-value target keywords for website optimization and content creation
• Lead website audits to identify and address technical SEO issues that affect search engine visibility
• Proactively identify opportunities to improve website architecture, page speed, mobile responsiveness, schema markup, and internal linking to support crawlability and indexing

For any questions about the volunteer position, please reach out to maria@readeezy.com or paola@readeezy.com