Brand Analyst

Position title: Brand Analyst

Location: Worldwide

Category: FTA International

Level: S3

Duration: One-year (Renewable)

Department: Media & Advocacy Unit (MAU)

Supervisor/Report to: Chief, Media & Advocacy

Job type: Voluntary Service (VS) Part-Time

The International Youth Federation is an international non-profit youth organizations network governed by the present Statutes and the Swiss Civil Code. It is neutral politically and non-denominational, aiming to empower youth worldwide.

The IYF Department of Public Information (DPI) is responsible for developing and implementing the IYF Global Communications Strategy, strengthening support for the IYF by promoting key messages and strategies on priority youth issues, implementing global campaigns and coordinating communications and public information activities between headquarters, regional administrations and member counties.

The IYF Media & Advocacy Unit (MAU) works to attract positive attention for the IYF, strengthening recognition of our work and raising the profile of the organization. Strong media outreach, public events, and other multimedia advocacy tools are an important element of that work.

Under the guidance of the IYF Chief, Media & Advocacy, the Brand Analyst will be responsible for driving the growth of the IYF corporate brands and ensuring all aspects of its marketing are matching the IYF’s strategic goals.

She/he will also be responsible for analyzing global marketing campaigns to understand market share and how they compare to competitors within the marketplace, serve as the point-person for developing, implementing, and executing marketing initiatives and activities for improving the IYF corporate brands. These initiatives and activities include campaigns (print, web, social media, broadcast, etc.), events, corporate responsibility programs, and sponsorships.

Mission Statement

To voluntarily represent, positively promote, and uphold the mission of “Empowering youth for a better world” in various programs and opportunities throughout the IYF interventions across member countries.

Responsibilities

(A) Brand Management:

• Analyzing the brand and current strategy and highlighting areas of weaknesses or conflicting messages;
• Creating a comprehensive branding plan and brand strategy and ensuring all aspects of the IYF activities align with the ethos and goals of the brand;
• Sourcing creative initiatives and activities that fit with the context of the IYF brand;
• Creating an enduring brand message that results in increased awareness, added value and brand loyalty and improving market share;
• Championing the brand internally making sure all elements of the IYF understand the brand and its goals;
• Playing a crucial part in identifying creative branding approaches, sourcing, and manufacturing of the IYF brands services and products to ensure that all aspects are aligned with the corporate branding guidelines;
• Establishment of yearly programs for the development of the IYF branding procedures of the services and products offered by the IYF;
• Ensure brand communication for areas of responsibility are consistent with the IYF brand positioning; and
• Ensure the long-term management and performance of the brand.

(B) Marketing and Partnerships Support:

• Developing high quality and effective marketing materials that align correctly with the overall brand strategy;
• Realistic forecasting of the branding opportunities, and ensuring all parts of the IYF are geared accordingly;
• Seek out new marketing opportunities that fit with the brand and maximizing all opportunities for growth;
• Assist in developing international marketing strategies and activities.

Language

Advanced English skills are required.

Experience

Experience in graphic design for visual identity and website development, proven through the provision of a comprehensive portfolio, branding and building visual concepts and storytelling, and working with creative content-driven projects is required.

Experience within an NGO, INGO, charity, government, international development, youth empowerment or similar organization is highly advantageous.