Nonprofit
Details
Description
What we need .....
- Teen Health operates Outside the City. We provide free experiential outings (water sports, cycling, hiking, camping, etc.) for at-risk, formerly gang-involved youth and young adults. We are seeking support for a full redesign of the user experience for Outside the City website clear user journey map showing how different audiences — partners, donors, and community members — navigate the site and where they drop off or disengage
- Strategic placement and design of calls to action that drive partner engagement, product donations, and monetary support
- A framework for introducing new campaigns to the website, including how campaign pages are structured, promoted, and connected to donation or sign-up flows
- Recommendations on overall site design direction, visual hierarchy, and content prioritization to support our mission and growth
Additional details
We need support on how the site works for our audiences — not just how it looks. We want visitors to understand who we are quickly, feel compelled to get involved, and have a clear, easy path to do so. A key part of this relaunch is building out the infrastructure to introduce and promote new campaigns.
What we have in place
We currently have our website content and strategy, which should make it easy to get started. Our team is available to support throughout the project and can provide any additional background information needed.
How this will help
A more intentional user experience will directly advance our model — helping us attract new partners, grow our donor base, and build momentum around new campaigns that support Outside the City programs.
The right volunteer
Skills & experience
- Experience with UX design, user journey mapping, and conversion-focused design
- Strong understanding of calls to action, campaign landing page strategy, and donor or partner engagement flows
- Ability to think holistically about how design, content, and structure work together to move users toward action
- Experience working with nonprofits or mission-driven organizations is a plus
Availability
- Works remotely from anywhere
- Up to 45–60 hours over 1 to 2 months
Project plan
Prep: Distribution of Prep Materials
- Our team shares the current website, existing marketing materials, and an overview of upcoming campaigns and program priorities
- Both parties align on goals, target audiences, and what success looks like for this relaunch
Milestone 1: Discovery & Audience Mapping
- Both parties connect to discuss the organization's goals, target audiences, and the actions we most want visitors to take
- A review of the existing site identifies gaps in the current user journey
- You are engaged with the team throughout the process
Milestone 2: User Journey & Campaign Framework
- A user journey map is delivered outlining how key audiences move through the site
- A framework is proposed for how new campaigns will be introduced, structured, and connected to calls to action
Milestone 3: Design Direction & CTA Strategy
- Recommendations are presented for direction, visual hierarchy, and call-to-action placement
- Collaborate and finalize the strategic direction
Milestone 4: Presentation of Deliverable
- Together we develop a strategy document, including the user journey map, campaign framework, CTA recommendations, and design direction notes
- Outside the City moves forward with a designer and developer to implement the plan
