Email Marketing & Database Manager (Deliverability, Segmentation, Workflows)

Position: Email Marketing & Database Manager (Volunteer)

Summary

We’re seeking a reliable, detail-driven email marketing specialist to manage our prospecting database, validate contacts, and send high-performing email campaigns. You’ll help ensure our outreach is targeted, effective, and aligned with our mission to support underserved communities in tech.

What You’ll Do

Database Management

• Validate email addresses and maintain clean lists
• Segment audiences for targeted outreach
• Establish workflows for ongoing list hygiene

Email Campaigns

• Build and send email blasts for events, programs, and announcements
• Optimize subject lines, CTAs, and content for conversions
• Track delivery rates, open rates, click-throughs, and conversions

Mission-Aligned Messaging

• Support calls-to-action for:
  • mentors
  • mentees
  • donors
  • volunteers
• Partner with website, LinkedIn, and social media marketers
• Amplify thought leadership content and stories from underserved communities

Reporting & Optimization

• Produce regular performance reports
• Recommend improvements based on data
• Collaborate with Marketing Ops on attribution and tracking

Accountability & Communication Expectations

• Meet campaign deadlines
• Communicate clearly about deliverability issues or list changes
• Maintain documentation of workflows and segmentation logic

What You’ll Bring

• Experience with email marketing tools (Mailchimp, Brevo, HubSpot, etc.)
• Strong attention to detail and data accuracy
• Ability to meet deadlines and communicate clearly

Bonus Skills

• Experience with automation workflows
• Basic HTML for email templates
• Deliverability best practices

What You’ll Gain

• Real-world experience managing a nonprofit email program
• Mentorship from experienced marketers
• A portfolio of campaigns and measurable results