Creative Director of Marketing & Campaign Strategy (Volunteer)

Creative Director of Marketing & Campaign Strategy (Volunteer)

PromiseStudios | Brand Campaigns, Narrative Architecture & Creative Execution

Organization: Mentor A Promise (MAP) – PromiseStudios Division

Location: Remote with NYC-based campaign collaboration as needed

Type: Founding Leadership (Volunteer Executive Track or Structured Contract Role)

Reports To: Executive Creative Director, PromiseStudios

Works Closely With: Director of Marketing & Audience Growth, Photography Lead, Film Director, Publishing Team, Fashion & Civic Creative Leads, Development & Partnerships

About PromiseStudios

PromiseStudios is MAP’s creative engine — housing film, photography, publishing, fashion, and civic storytelling.

Marketing within PromiseStudios is not transactional advertising.

It is creative direction with strategic intent.

We design campaigns that:

• Translate mission into narrative
• Convert storytelling into momentum
• Align creative production with audience growth
• Elevate brand coherence across divisions

Every campaign must balance beauty, clarity, discipline, and measurable reach.

Role Overview

We are seeking a Creative Director of Marketing & Campaign Strategy to define the conceptual, visual, and narrative architecture of PromiseStudios’ marketing campaigns.

This founding leadership role will:

• Lead campaign ideation from concept to rollout
• Define visual and narrative cohesion across platforms
• Translate creative production into high-impact marketing narratives
• Ensure brand consistency while allowing division-specific expression

The Creative Director will bridge:

• Creative production
• Brand identity
• Audience psychology
• Campaign strategy
• Performance awareness

This role requires strong aesthetic authority, strategic discipline, and the ability to lead multidisciplinary creative collaboration.

Key Responsibilities

• Conceptualize and lead major campaign themes across divisions
• Develop integrated marketing narratives for book launches, film releases, fashion drops, and civic initiatives
• Establish visual language guidelines for campaign consistency
• Direct cross-platform storytelling (social, digital, email, media kits, launch decks)
• Collaborate with Photography and Film leads to align aesthetic execution
• Oversee campaign mood boards, messaging frameworks, and rollout sequencing
• Strengthen emotional resonance without compromising institutional credibility
• Review and approve marketing creative assets prior to publication
• Ensure safeguarding and compliance standards are reflected in public-facing materials
• Maintain timely, professional responsiveness via email and chat in Google Workspace

Qualifications

• Background in creative direction, brand strategy, marketing, or visual communications
• Demonstrated experience leading integrated marketing campaigns
• Strong portfolio reflecting conceptual campaign thinking
• Experience working across multiple creative mediums (visual, written, digital)
• Ability to translate mission-driven work into compelling public narratives
• Strong leadership presence and creative decision-making authority

Preferred Skills

• Experience in nonprofit or mission-driven creative campaigns
• Familiarity with youth-centered storytelling
• Experience collaborating with film, photography, or publishing teams
• Understanding of digital growth and audience engagement metrics
• Experience launching creative brands or sub-labels

Commitment

• Founding leadership role
• Structured engagement (minimum 5–10 hours per week for executive volunteer track; scalable during launch cycles)
• Remote with NYC collaboration as needed
• 6-month minimum commitment preferred

What You’ll Build

• A cohesive marketing campaign architecture for PromiseStudios
• Integrated cross-division launch systems
• A strong visual and narrative identity across platforms
• Campaign frameworks that convert creativity into measurable growth

Marketing without creativity is noise.

Creativity without strategy is chaos.

Help build campaigns where vision and structure move in alignment.

Thank you for your interest in volunteering with our organization. At this time, leadership volunteer opportunities are limited to individuals based in the United States due to legal, safeguarding, data-privacy, compliance, and programmatic requirements. We appreciate your interest in our mission and your understanding of these constraints.